Sassy Gay Friend plugs for Mio

MIO, the new "Beverage Enhancer" out on the market, is taking advantage of the popularity of the improve youtube videos produced by TheSecondCityNetwork. One of their popular youtube series is the Sassy Gay Friend videos, the premiss of these videos is that great movie and literature tragedies could have been avoided, if only the character had a Sassy Gay Friend. They spoof movies like Black Swan and some classics, like Great Expectations and Hamlet. They are pretty hilarious, but I was surprised to find a mini MIO commercial inside of one.

This is an interesting way of advertising. Will it get buzz? Maybe a little, but I think people will just be way more annoyed that advertising is becoming more and more intrusive.


http://www.secondcity.com/ Here's a link to the Second City website.